READING, Pa., March 11, 2009— Penske Truck Leasing, a transportation industry leader, today announced the new www.GoPenske.com, which serves as the online focal point for its businesses, products and associate recruiting efforts.
"Our new site makes it easier for visitors to reserve a rental truck and also to learn more about the full range of our truck leasing, outsourced maintenance, used truck sales, and logistics solutions," said Jim Feenstra, Senior Vice President — Marketing, Penske Truck Leasing.
This recent move is the first major overhaul of Penske Truck Leasing's Web properties since 2005. Penske's internal teams collaborated with Electronic Ink, Interbrand, Siegel+Gale, and Ketchum to design, implement and optimize the site for search.
"We focused a great deal on improving the user experience," added Feenstra. "Aesthetic refinements and content improvements also enhance our brand and better articulate the value our solutions provide to customers."
Penske Truck Leasing Co., L.P., headquartered in Reading, Pa., is a joint venture among Penske Corporation, Penske Automotive Group and General Electric. A leading global transportation services provider, Penske operates more than 200,000 vehicles and serves customers from more than 1,000 locations in North America, South America, Europe and Asia. Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, logistics and supply chain management solutions, and used truck sales. Visit the new www.GoPenske.com to learn more.