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While visibility covers the monitoring of units flowing through supply chains, transparency refers to how companies share their freight information with other trading partners in the supply chain. This can include manufacturers, distributers, trucking carriers, 3PLs, upstream and downstream suppliers, freight brokers, freight forwarders, regulators or even customers themselves. The concept of transparency within the supply chain ensures the smooth, efficient, hands-off and shared knowledge of everyone working within a logistics network. Transparency has become especially important in consumer-facing industries, and the evolution of trends like blockchain are clear evidence of a greater desire for it.