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READING, Pa., October 6, 2008— Results from the "2008 3PL Provider CEO Perspective" surveys were
presented today by Dr. Robert Lieb, Professor of Supply Chain Management at Northeastern
University, and Joe Gallick, Senior Vice President of Sales for Penske Logistics, at the Council of
Supply Chain Management Professionals Annual Global Conference in Denver.
Incorporating insights from 20 CEOs in North America, 10 in Europe and nine in the AsiaPacific
region, this year's research showed some of the lowest industry revenue projections ever seen in the
history of the surveys. Sponsored by Penske Logistics, the surveys found the "greening" of supply
chains and the 3PL industry, as well as continued pricing pressures among the top industry trends,
and cited rising fuel prices and a slowgrowth
economy as key challenges facing the industry. A trend
toward reverse globalization was also noted.
"While nearly one-fourth
of CEOs said that their organizations failed to meet 2007 revenue projections,
almost 90 percent reported profitability last year," said Lieb. "Despite rising prices at the pump and a
stagnating economy, these numbers indicate that global 3PL efforts to reduce costs, optimize
networks through technological advances, and intensify the focus on customer selectivity are
working - we will definitely see a continued focus in these areas well into 2009."
"These are certainly exciting, yet challenging, times for third party logistics providers as we attempt to
predict, analyze and adapt to the various forces that will affect our customers' supply chains in years
to come," said Gallick. "The results of the 2008 survey shed an interesting light on the continued
maturing of the 3PL industry while touching upon the new supply chain influences that were barely
visible only a year ago."
Further insight into this year's research findings is outlined in more detail below:
Softer revenue projections
Though CEOs continue to be bullish about revenue growth prospects for their companies and the
industry as a whole, projections have become increasingly conservative during the past several years,
particularly in Europe.
Due to rising costs of labor, the impact of high fuel prices on shipping costs, and continued concern
around government regulations in Asia, 16 of the 39 CEOs involved in the surveys indicate some of
their customers are changing their sourcing and manufacturing strategies and are moving operations
away from Asia and "closer to home."
Expansion in developing markets
with reverse globalization, 3PLs and customers are gravitating toward expanding into
nearby emerging markets where the cost of labor, shipping and land is less expensive.
"Greening" of the supply chain
The 3PL industry has made significant strides in establishing environmental responsibility as part of
broader corporate visions, with companies reporting numerous internal changes in response to these
concerns. However, to date, the CEOs involved in the surveys believe these "green" capabilities are
relatively insignificant in winning new business or retaining existing customers.
Downward pricing pressure
As commoditization pressures mount in the 3PL industry, the role of procurement in contract
negotiations continues to rise, and fuel costs increase, the companies surveyed cited downward
pricing pressures as a continuous, major concern for the industry and noted a growing trend in
branding as a way to differentiate.
CEOs completed 39 surveys via an Internetbased
questionnaire during the summer of 2008.
Companies participating in the annual survey included: Cardinal Logistics, Caterpillar Logistics
Services, CEVA, DSC Logistics, DHL Exel Supply Chain, Genco, Kuehne & Nagel Logistics, Landstar,
Menlo Logistics, NYK Logistics, Panalpina, Penske Logistics, Pittsburgh Logistics, Ryder, Schenker,
Schneider Logistics, Transplace.com, UPS Supply Chain Solutions, UTi, Wincanton and YRC
Logistics. In total, these companies are responsible for generating approximately $60 billion in
In addition to those highlighted above, the survey identified other trends, including industry
consolidation, opportunities and challenges in the 3PL industry, and the major changes expected in
each of the three geographies examined during the next three years. For access to the full Executive
Summary please visit www.gopenske.com/newsroom/.
About Northeastern University's College of Business Administration
Northeastern University College of Business Administration, established in 1922, provides its
students - undergraduate, graduate and executive - with the education, tools and experience
necessary to launch and accelerate successful business careers. The College credits its success to
expert faculty, close partnerships with industry and its emphasis on rigorous academics combined with
The College is highly ranked by several prestigious publications. BusinessWeek ranks the College
34th in its "Best Undergraduate B-schools" and number one in internships, and students have ranked
the undergraduate program number one in job placement three years in a row in the publication. The
College's Bachelor of Science in International Business program is ranked number thirteen by U.S.
News & World Report. The undergraduate program is also distinguished by The Princeton Review and
Entrepreneur magazine as number 14 of the U.S. top 25 entrepreneurship programs. For more
information about Northeastern University's College of Business Administration, visit
About Penske Logistics
Penske Logistics is a wholly owned subsidiary of Penske Truck Leasing. With operations in North
America, South America, Europe and Asia, Penske Logistics provides supply chain management and
logistics services to leading companies throughout the world. Penske Logistics delivers value through design, planning and execution in transportation, warehousing, international
freight forwarding and carrier
management. Visit www.PenskeLogistics.com to learn more.