< Back to Logistics Glossary

A circular supply chain is a supply chain framework where products are designed to be reused or recycled, creating a continuous loop, or circle. Circular supply chains are still the exception rather than the rule as there are challenges involving how to introduce circularity into conventional supply chains that are designed to move product forward into markets in a linear fashion. Creative logistics solutions are one way to overcome these challenges. As an example, some companies are exploring the use of e-commerce returns services as convenient channels for collecting end-of-life products.