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For retailers, keeping shelves stocked with the right products at the right time is crucial for maintaining customer satisfaction and maximizing sales. Disruptions in the supply chain — whether from delayed shipments, inefficient transportation or mismanaged inventory — can lead to empty shelves, missed sales and frustrated customers.

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Expectations can run high during the holidays and parents are often expected to deliver the must-have toy of the season. Panic sets in if shoppers find the shelves empty, and a misalignment of supply and demand can cause even the most rational gift giver to lose perspective. What’s more, manufacturers and retailers can miss out on huge revenues due to supply shortages.

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Transportation and logistics are a critical link connecting generous donations to those who need them. Penske Logistics recently worked with Baby2Baby, a national nonprofit that provides basic essentials to children living in poverty, and Old Navy to transport $3 million of clothing donations in a dozen markets.

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Trust is a critical issue in any relationship, particularly in business. In the logistics industry, shippers have to be able to trust their transportation providers and be confident deliveries will arrive when needed. What’s more, consumers need to trust retailers and feel confident they will get the right products at the right time.

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