freight broker

Near real-time load tracking and freight visibility ensure shippers know where their freight is at all times. However, providing visibility can be a challenge in freight brokerage. Brokers aggregate capacity from carriers of all sizes; those carriers operate different systems and have different tech-related capabilities.

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Freight brokers play a critical role in connecting shippers with available capacity, but finding the right freight broker can be challenging. Over a thousand brokers are in the market, ranging from multi-billion-dollar corporations to solo operators working from home. The right broker can create a competitive advantage, offering breadth and depth of service, optimized solutions and business insights.

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Technology can be a differentiator among freight brokers, and tech investments continue to advance. Brian Kenney, vice president of brokerage for Penske Logistics, said he is seeing an emphasis on technology that can improve automation, compliance and tracking. Advancements in those three areas can increase efficiency, streamline communication and ensure the secure movement of goods.

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Freight brokerages like those operated by Penske Logistics can serve as strategic partners for shippers and carriers, matching available trucking capacity with freight. Shippers commonly utilize a mix of transportation options to fill capacity gaps and will work with brokers to aggregate capacity and access a larger pool of carriers. Penske Logistics brokerage solutions provide another option for shippers to secure capacity and move goods.

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