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Expectations can run high during the holidays and parents are often expected to deliver the must-have toy of the season. Panic sets in if shoppers find the shelves empty, and a misalignment of supply and demand can cause even the most rational gift giver to lose perspective. What’s more, manufacturers and retailers can miss out on huge revenues due to supply shortages.

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The power of artificial intelligence is advancing at a rapid pace, and the technology is transforming industries, including the supply chain. With its ability to process vast amounts of data, identify and learn from patterns, and improve decision-making, AI, along with machine learning, optimizes processes, increases efficiency and mitigates risk.

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