Penske Logistics and Whirlpool
Managing a diverse supply chain.
Whirlpool Corporation has annual sales over $19 billion, plus more than 80,000 employees in more than 170 countries. Consumers enjoy Whirlpool's innovative products marketed under Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major names. With this varied inventory, effective supply chain management is critical for Whirlpool's continued growth. Since naming Penske Logistics its LLP, Whirlpool has achieved cost savings and increased customer satisfaction, and it found a partner to help integrate its recent acquisition, Maytag.