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- Ford Motor Company
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  (Case Study 1)
- Knoll Incorporated
  (Case Study 2)
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- Whirlpool Corporation


Whirlpool Corporation:
Evolution of a Supply Chain

Whirlpool Corporation Logo: Link to Whirlpool Corporation Case Study

Summary

Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances, with annual sales over $19 billion, more than 80,000 employees, and over 60 manufacturing and technology research centers globally. Consumers around the world enjoy Whirlpool’s innovative products marketed under Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Brastemp, Bauknecht and other major brand names. With this varied inventory, plus a large direct sales force in more than 170 countries and an unpredictable sales cycle, effective supply chain management is critical for continued growth. Whirlpool has not always considered logistics a competitive advantage. However, since naming Penske their lead logistics supplier they’ve experienced cost savings, increased customer satisfaction and found a partner to help integrate the recent acquisition of Maytag.
Whirlpool Case Study
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Print version (pdf)


  Challenges   Solutions / Results
  • To reduce costs throughout the supply chain using a single logistics provider.

  • To consolidate the distribution processes from Whirlpool's two incumbent logistics providers and establish consistent processes and supply chain visibility.

  • To establish new revenues to alleviate supply chain costs.
  • With an optimized distribution network and IT infrastructure, Penske reduced Whirlpool’s overall distribution and transportation costs.

  • Penske implemented third-party and proprietary IT solutions that integrated all order-to-delivery data and streamlined delivery processes.  On-time deliveries are at 99 percent and point-of-delivery damages have been reduced by 40 percent.  Orders are now handled and routed within 48 to 72 hours.

  • Penske established third-party customers to share supply chain costs, resulting in $44 million in new revenue generation during 2002 to 2003.


Whirlpool Case Study
Page 1 | 2 | 3 | 4 | 5 | 6
Print version (pdf)
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