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Trucking and logistics leaders need to maintain consistent service levels while managing costs and reducing risk, which can be a challenge in a volatile freight market. Freight brokerage can be used as a strategic advantage, helping fleets and shippers remain agile and respond to fluctuations in capacity demands and shipping needs.

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As rising costs, increasing complexity and shifting market conditions continue to challenge those in the supply chain, integrating logistics services into 2026 planning can help shippers improve their supply chain operations and control costs.

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As volatility becomes increasingly constant in today’s supply chain, manufacturers and retailers are prioritizing the development of more agile and resilient supply chains. For manufacturers and retailers, their ability to meet customer demand, maintain competitive pricing and protect their brand’s reputation depends on an effective supply chain and the ability to respond quickly to shifting needs.

The Growing Need for Supply Chain Diversification

Economic pressures, tariffs and escalating geopolitical tensions have highlighted the risks of over-reliance on single-source supply bases, especially for businesses that rely on just-in-time inventory and rapid replenishment cycles. If products don’t arrive on time, retailers risk stockouts, which cost them nearly $1 trillion worldwide annually and create a negative customer experience that can destroy loyalty and lead to higher operational costs. For manufacturers, shipment delays can result in downed production lines and costly delays.

As a result, many companies are working to diversify their procurement networks, building on a broader trend that began several years ago. Vietnam, Mexico and India are among the countries that have experienced a surge in exports to the United States, while Chinese exports to the U.S. have dropped.

Diversification is expected to intensify as companies rethink their long-term sourcing strategies. Strategies like moving production closer to end markets, adopting regional supply hubs and investing in supplier redundancy are becoming standard best practices rather than contingency plans.

The Use of AI and Automation Is Increasing

Big data analytics, artificial intelligence and automation are becoming essential tools for optimizing supply chains. Manufacturers and retailers are increasingly adopting AI to improve demand forecasting, optimize inventory and streamline the supply chain.

AI can also optimize delivery routes by considering demand trends, real-time traffic, weather, fuel efficiency and more.

Within the warehouse, AI and machine learning can detect anomalies and enhance forecasting in near real time, enabling operators to make data-driven decisions quickly. For instance, AI could alert a supervisor if one area is running 20 minutes behind while another is ahead, then suggest how to reallocate labor accordingly.

Automation within the warehouse is also increasing to manage high-movement facilities effectively. Automated sorting and human-assist robotics are among warehouse technologies that are changing how goods move, boosting productivity and allowing human workers to focus on higher-value tasks, such as operational decision-making and safety enhancements.

The Customer Experience Hinges on Effective Supply Chains

The National Retail Federation forecasted that 2025’s U.S. retail sales will grow between 2.7% and 3.7% over 2024 to between $5.42 trillion and $5.48 trillion. At the same time, e-commerce continues to increase, with global online retail sales nearing $6.3 trillion. In 2024, the U.S. e-commerce market reached $1.19 trillion, accounting for approximately 16% of all retail sales.

Supply chains have become increasingly customer-facing, especially in omnichannel retail environments, where expectations for consistency and accuracy across both digital and physical touchpoints are higher than ever. The customer experience depends on supply chains, which directly impact store replenishment, delivery speeds and e-commerce fulfillment.

As expectations increase, retailers are under growing pressure to manage inventory in real time. Visibility is critical for retailers to manage inventory across stores, distribution centers and online channels effectively. Having both high-level and granular visibility allows shippers to make data-driven decisions about inventory and get ahead of potential disruptions. 3PLs help shippers adjust delivery schedules in response to real-time inventory levels, demand fluctuations and store needs.

Transportation and Labor Costs May Increase

Freight rates within the trucking industry have remained low, but they started to experience a modest market correction throughout 2024.

Costs are expected to increase in 2025. Higher costs can squeeze retail profit margins or lead to higher prices for finished goods, but there are several ways to control costs.

Network optimization and evaluating the network as a whole can help shippers and their logistics providers improve the overall engineering of the supply chain. The goal is to increase efficiency and reduce transit times, which can lead to significant cost savings. As a third-party logistics provider, Penske can help retailers evaluate sourcing locations, delivery points and routes to optimize their networks. Engineers run ‘what if’ scenarios to identify the ideal solutions.

Increased visibility also helps control costs by not only streamlining inventory management but also reducing the risk of a disruption. Minimizing disruptions lets retailers and manufacturers alike avoid the need for expedited freight, which adds to the overall transportation spend. Other tools to control transportation costs can include taking control of inbound freight and using dedicated contract carriage.

In international shipping, understanding detention and demurrage charges is essential for cost control and supply chain efficiency. These fees can add up quickly if cargo isn’t moved within the allotted time, leading to unexpected expenses.

What is Demurrage?

Demurrage charges apply when import containers remain at the port beyond the free time granted by the shipping line. Once a container is discharged, ports allow a specific number of free days for pickup. If the consignee fails to move the cargo within this period, the shipping line imposes daily demurrage fees. These charges incentivize timely clearance and ensure port efficiency.

What is Detention?

Detention fees occur when a shipper or consignee holds onto a container beyond the free time allowed outside the port. Unlike demurrage, which applies while cargo is within the terminal, detention fees start accumulating when the container leaves the port but is not returned within the agreed timeframe. This can happen due to delays in unloading, customs issues, or trucking shortages.

How to Avoid Demurrage and Detention Fees

Minimizing detention and demurrage charges requires proactive planning and coordination. Penske helps you avoid unnecessary fees by helping you:

  • Understand Free Time Limits: Each shipping line and port has different free time allowances. Stay informed to plan accordingly.
  • Pre-arrange Inland Transportation: Ensure trucks are scheduled in advance to move containers efficiently.
  • Streamline Customs Clearance: Delays in documentation and customs processing can cause unnecessary storage time. Work with an experienced freight forwarder to expedite the process.
  • Optimize Warehouse Operations: Have a plan in place to unload and return empty containers promptly.

Learn more about Penske’s Demurrage and Detention Dispute Resolution process, then get in touch with us today to discuss expert freight forwarding solutions.

Your inventory represents a critical piece of your business. With emphasis on safety and flexibility, Penske Logistics is a global warehousing and distribution leader. Featuring a public warehousing solution that gives you the benefit of Penske expertise with the flexibility to manage seasonal surges and temporary warehousing needs, our bonded warehouse facilities are strategically located and provide a range of services:

  • Cross-docking/trans-loading
  • Freight consolidation
  • Hi-cube racking and floor stacking
  • In-house trucking
  • MIS/EDI
  • Performance reports
  • Pick 'n pack
  • 24-hour order processing/same-day shipments

Our Public Warehouse Facilities

We provide clean, safe, secure and scalable warehousing solutions dedicated to filling your orders on time and meeting your business and compliance needs. Our warehouses are:

Clean – Penske warehouses are ultra-clean, with some facilities featuring food-grade standards.

Safe – Penske warehouses are equipped with fully automatic sprinkler systems and central station monitoring. For goods in transit, we provide load visibility to help protect shipments and monitor chain-of-custody shifts.

Secure – Penske warehouses offer closed-circuit televisions, guards as needed, intrusion detection, access control and fenced yards. We also take additional safety measures such as working with carriers to time loads and minimize stagnation, which reduces the risk of theft.

Scalable – Penske can work with you to meet most space requirements, providing you with the flexibility to deal with seasonal fluctuations and market change. Additionally, we offer a global network of supply chain locations that moves your freight to wherever it needs to go.

High-Tech – We use the latest material-handling equipment and technology to keep your inventory moving, including JDA, WMS, RF and voice-picking.

Create a Plan

Penske begins creating a comprehensive plan through information collection to gain an understanding of your corresponding needs. We are then able to provide a quote based on the information collected.

Once the parameters of the contract are discussed, a contract is created. For public warehousing agreements, Penske uses a standard contract approved by the International Warehouse Logistics Association.

ClearChain® Control

Take Your Supply Chain to the Next Level With Visibility, Orchestration, Insights and Control

The management of supply chains continues to take on greater importance in boardrooms around the world. As the business community makes considerable strides in developing supporting infrastructure — churning out more graduates of supply chain programs and pouring capital into technology firms — businesses see an opportunity for insights and improvement within the vast amounts of data created by supply chain activities.

Driven by these tailwinds, digital supply chains are evolving before our eyes. Yet businesses have significant investments in legacy systems and teams that manage different supply chain pieces, including various disciplines such as planning, procurement, manufacturing, transportation and inventory management, and order fulfillment, not to mention the related flows of financial information and data. The lack of familiarity or integration of disparate systems across functions can also impede progress. Sometimes, just making sure the right people have the correct information is not easy in large, complex organizations.

The Next Generation of Supply Chain Control

ClearChain Control harnesses the power of artificial intelligence (AI) and machine learning (ML) to manage supply chain complexities in a world of increasing disruption. With ClearChain Control, visibility is just the beginning. ClearChain Control gives you insights to interpret, understand and act in real time to manage any supply chain challenge you may face.

With ClearChain Control, you will gain:

  • Visibility
  • Orchestration
  • Insights
  • Control

Real-Time Visibility Into Your Freight

ClearChain Control integrates all relevant systems and data streams, giving you the ability to see shipments from end to end, across suppliers, carriers, internal systems, all the way to the customer. This integration includes data streams that cut across functions and systems, and data streams that are internal to the shipper or reside within systems run by their trading partners. This high level of integration creates status visibility across all nodes, including purchase orders, inventory and warehouse capacity. Thanks to Penske's expertise in integration, ClearChain Control brings these benefits and more without requiring changes to any systems you may already have in place.

Orchestration of Your Supply Chain

Visibility is essential but unto itself, it is not a solution. ClearChain Control positions a team of Penske practitioners working side by side with a shipper's supply chain staff to achieve measurable supply chain outcomes — together. ClearChain Control provides a relevant landscape of all supply chain activity in a single view for executives, enabling the management of strategy. It also offers moment-to-moment actionable insight to supply chain practitioners, identifying exceptions, orchestrating resolution, taking corrective action. This sets the stage for the synchronization of planning, order management, inventory and transportation.

Gaining Meaningful Insights

The focus of ClearChain Control is on achieving outcomes, and to get there, Penske brings a focus on data. Aligning the supply chain components opens the door to new KPIs. Predictive escalations around inventory and order fulfillment help manage priorities like on-time in-full (OTIF). Machine learning algorithms facilitate prescriptive resolution, serving up corrective action opportunities that drive value across the supply chain.

Taking Control

ClearChain Control lets you discover, interpret and act on real-time information from the entire digital landscape, including third-party data sources. Leveraging the power of machine learning lets you stay ahead of disruptions, giving you the control — the power — you need to take your supply chain and your business to the next level. The future of supply chain management is here today. ClearChain Control.

Our Agents Are Ready To Work for You

Given the recent rapid growth of the transportation industry, we're looking to develop new partnerships with professional carriers. We have a skilled and experienced team of freight brokerage agents ready to go to work for you:

  • Negotiating well-structured carrier arrangements
  • Supplying your fleet with freight
  • Growing your transportation industry relationships

We want to be good partners to you. For more than 25 years, we've assisted carriers' efforts to:

  • Comply with ever-changing motor carrier regulations
  • Minimize deadhead miles
  • Maximize driver retention
  • Connect with their local, regional, and corporate teams

Consulting Services

Challenges don’t always look the same. Sometimes the problem is an old one and needs a new way of thinking to tackle it. Maybe you already have a few great ideas, and just need help modeling their impact to determine the right course of action. And sometimes you’ve got the perfect solution, and need someone to help manage its implementation.

Let the operations know-how of our specialists and engineers help. Improve your supply chain and network flexibility using proven data collection and analysis techniques, proprietary modeling tools, and extensive experience with diverse supply chains to ultimately save time and money.

Penske Logistics consultants can augment your supply chain by:

  • Quickly identifying potential cost savings to operational constraints
  • Providing a way to quickly validate improvement opportunities
  • Recommending the strategy that works best for your business

Advice You Can Trust

Penske consultants don't just take the outputs of an equation and hand it over for you to implement, they develop solutions informed by decades of operational experience. As operators of fleets, warehouses, and supply chains we know what it takes to make things work. We take a deep interest in your business and deliver only the best, hand-picked solution after consulting with you and discovering the way it will best fit to your operations.

A key tool for developing solid logistics operations is dialogue. As we objectively observe your business, we maintain ongoing conversation to make sure we’re getting the whole picture. Count on responsible change management leading a cross-functional team through research, design and implementation, all with regular updates per a shared communication plan.

Penske Meets Your Challenges

Our customers are in wide and varied industries across the globe, but no matter their operations, our counsel guides the future of their supply chain success.

Just some of the customer challenges overcome by our expert consultants include:

  • Network Change and Acquisition: Re-evaluate and consolidate supply chain networks to provide the best service.
  • New Product Launches: Understand and re-evaluate how locations perform to put your best foot forward on a new venture.
  • RFP Pre-Cursor: Understand how your supply chain is operating to ensure you’re asking prospects the right questions.
  • Regulatory Changes: Manage shifting regulatory requirements to avoid driving furthers costs into your network.
  • Service Level Changes: Proactively modify transportation modes and service windows to meet the needs and minimize the impact of change.
  • Shifts in Customer Demands: Analyze emerging customer trends for load and network consolidation.
  • Changing Customer Demographics: Analyze your customer base to adjust routes for optimal fleet deployment.

For shippers, deciding whether to diversify or consolidate the number of truckload carriers they work with is a critical part of their overall supply chain strategy. However, there isn’t a one-size-fits-all solution, and the best approach depends on various factors.

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Artificial intelligence and machine learning are deriving new insights from supply chain data that are increasing efficiency, improving decision-making and making operations more resilient. Penske is deploying AI to analyze and adjust operations throughout the supply chain.

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Supply chains are always vulnerable to disruptions, and the increased amount of global and geopolitical uncertainty is introducing new operational challenges that can change by the minute. Flexibility and adaptability are becoming table stakes as shippers and their logistics partners navigate unexpected and often unpredictable changes.

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The trucking industry has experienced significant challenges over the past few years, and truckload carriers have been operating in an environment with volatile freight rates, an ongoing driver shortage and increased costs. These challenges have placed financial pressure on many in the industry, making it essential for shippers to assess the financial health of the carriers they trust with their freight.

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Warehousing space is at a premium and represents a significant portion of total supply chain costs. Consequently, shippers need to carefully evaluate the case for investing in more storage capacity.

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For retailers, keeping shelves stocked with the right products at the right time is crucial for maintaining customer satisfaction and maximizing sales. Disruptions in the supply chain — whether from delayed shipments, inefficient transportation or mismanaged inventory — can lead to empty shelves, missed sales and frustrated customers.

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E-commerce, growth in the omnichannel and a proliferation of products mean that today's consumers are more demanding than ever. Not only are they looking for a wider variety of product choices, but they also expect those products to be in stock, whether they're shopping online or at their local grocery store.

What's more, technology means consumers have an increased number of purchasing options and can take advantage of an always-on shopping experience for items ranging from socks to macaroni and cheese.

All of this is placing added pressure on shippers and their supply chain partners. Logistics providers are working to ensure success by utilizing route optimization, incentivized scheduling, and real-time electronic tracking and communication. As a result, the $1.45 trillion logistics industry is experiencing growth.

Omnichannel Fulfillment

Within the omnichannel sector, Penske helps customers plan, design and run fulfillment centers.

We use sophisticated supply chain modeling tools and our engineering know-how to design complex transportation networks. We're able to optimize routing to reduce cycle times and improve customer service so that, ultimately, we can drive down costs for our customers.

Managing the Warehouse

Today's supply chain partners are moving products from the manufacturer to the end user faster than ever. What happens within the walls of a warehouse is a crucial component of speeding deliveries, managing inventories and controlling costs.

Because consumers have more choices than ever, logistics and warehouse providers need to deal with an increasing number of SKUs while also being able to pick and pack them quickly and track where they are going.

Dave Bushee, senior vice president of logistics technology for Penske Logistics, said the key to success can be communicating with customers to understand when and how SKUs are changing and how to best manage them. "We work with our customers to manage SKUs, and it is one of the most difficult tasks that many manufacturers and retailers have," he said.

Bushee said Penske works diligently with customers to identify new SKUs, which ideally will be done well ahead of when the new merchandise arrives in the warehouse. "We try to work with our customer to identify SKUs, capture the relevant information and make recommendations. Then we do the necessary work to receive it, slot it, pick it and ship it in the appropriate manner."

Slotting Product Properly

Once Penske knows new SKUs are coming, the warehouse team works to determine the best way to store the product. "You want to use the least amount of labor to move that product from receipt to the pick," Bushee said. "You're constantly trying to be efficient and maximize the number of picks that an associate can do within a facility."

Penske engineers assess how much the warehouse will hold and how the product will be picked — either by the case or individually. The process can sometimes be done in as little as a day.

Examining the Velocity

For all products within the warehouse, particularly perishable grocery items, Bushee said velocity matters, as do packaging dimensions. Once the product is in the warehouse, Penske examines data on how often the SKUs are moving. "You're constantly looking at the velocity of the SKUs and then re-engineering your warehouse to match that," Bushee said.

Tracking Each SKU

Warehouse management systems provide the opportunity to track a product from receipt to pick, which is becoming increasingly important, particularly to grocers, Bushee said. Through its warehouse management systems, Penske can track products down to the SKU, which can be useful in the event of a recall.

"It is a configuration within the WMS, and you can determine how you want to track it," Bushee said. "The parameters are dictated by our customer."

Adjusting on the Fly

The proliferation of SKUs and the rapid pace at which they can change also adds to the need for warehouses to be nimble. Bushee said it is common to adjust the slotting location within the warehouse based on the season, upcoming promotions or ahead of supply chain disruptions. "We work with our customers to ensure we can handle the volume and to make sure product gets where it needs to go," Bushee said.

Food safety is a top priority for food and beverage manufacturers and their logistics providers. Federal regulations require those involved in the transportation and distribution industries to meet specific food-safety standards.

Penske Logistics not only meets those regulations but also goes above and beyond to deliver proven results that keep our customers safe.

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The supply chain provides significant opportunities to improve a company’s sustainability efforts. The Environmental Protection Agency (EPA) estimates that more than 75% of an organization’s greenhouse gas (GHG) emissions stem from its supply chains, underscoring the significant opportunities for improvement.

Corporate responsibility, customer expectations and regulatory requirements have shippers examining their direct and indirect emissions, especially as they relate to logistics and transportation.

Types of Scope Emissions

There are three categories of GHG emissions: Scope 1, Scope 2 and Scope 3. Each scope represents a different source of emissions, ranging from emissions created as part of a direct operation to emissions from services and suppliers.

Scope 1 Emissions: Direct Emissions From Controlled Operations

Scope 1 emissions are direct GHG emissions from sources that a company owns or controls. For shippers, this includes emissions from company-owned vehicles and equipment. Emissions from warehouse operations, such as gas-powered forklifts, are also part of Scope 1.

Scope 2 Emissions: Indirect Emissions From Purchased Energy

Scope 2 emissions are indirect, deriving from an organization’s purchase of electricity. While these emissions happen at the energy provider’s site, they are tied to the company’s operations because they depend on the energy.

Scope 3 Emissions: Indirect Emissions From Upstream and Downstream Activities

Scope 3 emissions encompass all other indirect emissions in the company’s upstream and downstream value chain. This includes emissions associated with suppliers, transportation providers and end users. Scope 3 is often the largest and most complex to manage. However, because Scope 3 sources may represent most of an organization’s GHG emissions, they often provide the strongest emissions reduction opportunities.

Emissions Reporting

Many companies are proactively providing information about their emissions even without government requirements. The Governance and Accountability Institute found that in 2023, sustainability reporting hit record levels as U.S. public companies prepared for mandated disclosure. In 2023, 99% of the S&P 500 companies published sustainability reports or disclosures, up from 20% in 2011.

The EPA has created a GHG inventory development process to help companies quantify and track emissions. The four steps include:

  1. Reviewing accounting standards and methods, determining organizational and operational boundaries, and choosing a base year
  2. Collecting data and quantifying GHG emissions
  3. Developing a GHG Inventory Management Plan to formalize data collection procedures
  4. Setting a GHG emission reduction target and tracking and reporting progress

The demand for increased transparency around emissions is expected to create new responsibilities for a company’s chief financial officer. As companies quantify their carbon output, CFOs, sitting at the intersection of strategy, reporting and resource allocation, are in an ideal position to ensure that carbon management initiatives align with their company’s strategic and compliance needs.

According to McKinsey and Company, businesses can reduce costs associated with decarbonization by zeroing in on their most important emissions drivers and investing in more accurate and granular data to inform discussions with suppliers.

Opportunities To Reduce Scope 3 GHG Emissions

Shippers are increasingly adjusting their supply chains to better align with their environmental goals, and a survey from EY found that eight of 10 supply chain executives are investigating sustainable transportation practices.

There are several strategies companies can use to reduce supply chain emissions, which include the following:

Improve Routing

Optimizing transportation routes can reduce fuel use, but optimization goes beyond finding the most direct route between two points. There may be opportunities to reduce mileage by adjusting delivery windows, consolidating orders across days of the week, determining the optimal sequence of stops on multi-stop routes or changing the trailer size.

Optimize the Network

Focusing on the entire network, including the planning and design of manufacturing, warehousing or distribution facilities, as well as transportation routes, can create significant sustainability gains. Network design should consider site selection, mode selection, routing, utilization and more to shrink the carbon footprint of freight operations and reduce waste.

Utilize Backhauls

Eliminating empty miles by utilizing backhauls ensures all miles are productive, which maximizes fuel use and capacity and ultimately results in fewer trucks on the road.

Increase Visibility

Having visibility into inventory and transportation can help companies make tactical, data-driven decisions quickly, increasing efficiency. Examples include sourcing inventory from the ideal location to eliminate unnecessary miles or getting ahead of supply chain disruptions before they become more significant issues that lead to increased miles or expedited air freight.

Consolidate Shipments

A shared network provides an alternative to less-than-truckload (LTL) shipments coupled with dedicated transportation that combines freight loads from multiple shippers going to a shared geographic area. Shared dedicated transportation networks can boost efficiency and sustainability by reducing miles and minimizing freight handling.

Use Energy-Efficient Warehouses

An energy-efficient warehouse can cut operational costs while improving sustainability. Using LED lighting, motion-activated lights and temperature controls can all decrease energy consumption and emissions. There may also be opportunities to use renewable energy within a warehouse.

Choose Suppliers Wisely

The EPA’s Supply Chain Guidance advises companies to strategically choose which suppliers to engage. The EPA has also developed several voluntary programs that companies can use when selecting partners. For example, SmartWay assists companies in advancing supply chain sustainability by measuring, benchmarking and improving freight transportation efficiency, empowering companies to make strategic and sustainable choices.

Contact us to learn more about how Penske can help you track, quantify and reduce emissions in your supply chain.

Your production line goes down. Workers stand idle. The clock ticks. The stress builds. Every minute means more revenue lost, never to be found again.

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Automation may be reshaping most logistics areas, including freight management (FM), but human expertise and interpersonal relationships still underpin the efficient movement of freight.

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