what is racking Articles

Transportation and supply chain needs are constantly changing, especially in the current operating environment. Freight demand and capacity fluctuate, costs shift and customer expectations evolve.

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Penske is proud to celebrate our 9,000 warehouse associates during Warehouse Associate Appreciation Week, June 7-13. Join us in thanking our warehouse teams for the critical role they play in accelerating our supply chains.

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Supply chain demands are constantly evolving. Building a network that perfectly matches every scenario – especially in an uncertain operating environment – isn't always practical or cost-effective. Yet many shippers default to overbuilding, sizing networks and transportation capacity around peak demand or worst-case scenarios to avoid service failure.

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READING, Pa., June 5, 2026 – Penske Logistics has been recognized with a General Motors Supplier of the Year Award for supply chain performance as a Lead Logistics Provider/4PL in Mexico. It’s the sixth time Penske’s team has earned this recognition for its outstanding performance.

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Penske Logistics has been recognized with a General Motors Supplier of the Year Award for supply chain performance as a Lead Logistics Provider/4PL in Mexico. It’s the sixth time Penske’s team has earned this recognition for its outstanding performance.

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Attention supply chain professionals: The survey is now open for this year’s Third-Party Logistics Study. The forward-looking 2027 3PL Study, brought to you by Penske Logistics, NTT Data, the Council of Supply Chain Management Professionals, and the University of Tennessee Global Supply Chain Institute, has requested the feedback of logistics professionals.

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Transportation and supply chains have always involved uncertainty, but in recent years, volatility has become a constant, affecting nearly every aspect of operations. Freight demand shifts. The economy goes up and down. Fuel prices fluctuate. Interest rates change. Equipment availability tightens. Regulations evolve. Weather and global events disrupt supply chains. Driver availability changes.

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Supply chain disruptions remain an ongoing challenge for shippers. Geopolitical disruptions, severe weather, traffic delays, carrier variability and unforeseen exceptions continue to introduce uncertainty. While disruptions will never be eliminated completely, the ability to identify and respond early can significantly minimize the impact.

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For most shippers, supply chain data is scattered across different systems - transportation and warehouse management platforms, carrier portals, spreadsheets and email threads. This fragmentation forces teams to manually piece together information from multiple sources just to understand what is happening. By the time they get a complete picture, it’s often too late to act.
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Penske Logistics Launches Supply Chain Insight

Penske Logistics has launched Supply Chain Insight, a new platform designed to provide customers with a real-time view of their supply chain operations across transportation and warehousing.

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Supply chains generate a constant stream of performance data. Carrier scorecards, warehouse metrics, transportation reports and real-time updates from electronic logging devices are widely available, but turning that data into timely, actionable decisions remains a challenge for many organizations.
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Reduce cost. Improve customer service. Increase efficiency. They're goals almost every business strives to achieve. You may have many ways to achieve them. But how can you carefully measure each goal and effectively get the most bang for your buck?
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Your operations and your customers depend on the supply chain. Whether it is a big-box store waiting for a delivery, a production line waiting for parts or a warehouse waiting for product, you need to know shipments will arrive on time. If any glitches occur along the way, you need to know about them so you can make adjustments and keep people informed down the line.
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You know information is at the heart of your supply chain operation. It's why you invest significant time, effort and money to ensure your information stays safe.

The professionals at Penske Logistics are serious about protecting customer data and avoiding the high direct and indirect costs of data breaches. It's why our ClearChain® technology meets or exceeds the industry standards and best practices to keep information secure, reduces the risk of security breaches and provides data recovery.

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At Penske Logistics, innovation is in our DNA. For more than 25 years, we’ve been experts in emerging technology – not to chase every trend, but to thoughtfully evaluate opportunities and invest in solutions that truly accelerate supply chain performance for our customers and create value for our associates.

Our innovation philosophy is simple: continuous learning, collaborative exploration and practical application. We stay at the forefront of emerging technologies and automation, learning about far more solutions than we ever deploy. This allows us to bring expertise to our customers, explore opportunities together and invest strategically in what makes sense for both our operations and theirs.

We don’t just adopt technology – we innovate with purpose. Our integrated solutions combine tier-one platforms with custom applications to deliver real-time visibility, improved efficiency and resilient performance across your entire supply chain.

Our Innovation and Technology Solutions

Penske’s integrated approach to supply chain technology encompasses artificial intelligence, warehouse management systems, automation and data visibility platforms – all working together to optimize your operations and drive powerful business results.

Artificial Intelligence and Machine Learning

Penske extensively deploys artificial intelligence (AI) and machine learning (ML) across its operations to improve forecasting, automation, productivity, and supply chain resilience.

These tools analyze large data sets to surface patterns, build algorithms, predict disruptions, and recommend corrective actions – turning data into intelligence that drives proactive decision-making.

Our AI and ML platforms deliver:

  • Predictive analytics for ETAs, inventory levels, and transportation costs
  • Prescriptive analytics that recommend optimal actions when risks or disruptions are identified
  • Demand forecast optimization to reduce stockouts and excess inventory
  • Continuous learning models that improve accuracy over time as they process more data

Agentic AI & Digital Assistants

We’ve expanded the use of agentic AI, deploying digital teammates that work alongside associates to automate repetitive tasks and accelerate workflows. These AI systems enhance — not replace — associate decision-making, allowing our supply chain professionals to focus on turning trouble into opportunity and finding the best solution for your unique needs.

Advanced Freight Visibility & Track and Trace

Penske integrates AI-powered freight visibility solutions into its transportation management systems to provide customers with timely, accurate shipment status updates — even when data is missing or delayed from traditional sources. Our system features:

  • AI-initiated outreach to carriers for proactive status updates
  • Dynamic escalation paths based on carrier preferences
  • Associate in the loop exception handling for accuracy and relationship management
  • Scalable validation of hundreds of thousands of loads simultaneously

Telematics, IoT and Real-Time Data Streaming

Our teams leverage telematics, IoT sensors, and real-time data streaming architectures to power fleet intelligence and operational insights. Millions of data points are processed daily to support proactive logistics decisions.

Automation and Robotics

Automation and AI-enabled optimization is used to improve accuracy, pick time, resource allocation, and throughput while reducing operational costs. Automation solutions include:

  • Autonomous Mobile Robots (AMR’s) and robotic systems for warehouse picking and material handling
  • Autonomous forklifts that navigate facilities safely and efficiently, reducing equipment damage and workplace injuries
  • Drone technology for inventory management, warehouse inspections and site surveillance
  • Autonomous trucks for over-the-road transportation, improving safety and addressing driver capacity challenges
  • AI-enabled optimization that coordinates these technologies for maximum efficiency and seamless integration with associates

These innovations create smarter, safer and more productive operations while enabling associates to focus on higher-value tasks that require human judgment and expertise. Penske constantly researches and evaluates emerging technology advancements across the industry.

Convert Data Into Useful Information

Innovation starts with insight. Data flows from multiple sources at an unprecedented rate, but data alone is useless. True innovation lies in converting data into actionable information that cuts through the clutter and helps teams quickly find what matters most.

This is where Penske’s commitment to continuous innovation makes the difference – transforming raw data into the strategic intelligence that powers better decisions, faster responses and stronger results.

ClearChain® Technology Suite

At the base of our digital logistics strategy, ClearChain is a platform collection of technologies including the best commercially available software, enhanced by Penske-developed apps and processes. The suite powers the operational side of your supply chain where data is created, managed and executed. Learn more.

Supply Chain Insight

Provides complete, accurate and timely data that connects people in the supply chain with the information needed to deliver powerful business results. The platform serves as a unified view, providing users with insights through dashboards, reports and analytics enabling faster, more informed decision-making. Learn more.

Innovation From the Ground Up

While some of the most sophisticated automation solutions address complex challenges, many of our breakthrough ideas originate not in the boardroom, but in the breakroom – from the associates who touch customers every day and work on the ground floor. We value fresh thinking and encourage ideas at every level because practical innovation often comes from those closest to the work.

Our innovation approach harnesses advanced analytics, automation, artificial intelligence and telematics to help shippers operate smarter and more strategically in an increasingly complex logistics environment. When we embark on emerging technology initiatives, we take the lead on implementation – managing suppliers, building custom solutions and delivering comprehensive expertise while collaborating closely with customers to ensure we hit their targets for accelerating supply chain performance.

Ready To Innovate Together?

Advanced technology. Practical expertise. Proven results. Penske Logistics combines all three to accelerate your supply chain performance.

Getting Started with Supply Chain Insight E-book Cover

See What’s Happening, Know What To Do Next

Your supply chain generates a constant flow of information. But without the right view, it can be difficult to understand what matters most — and how to respond.

This e-book explores how greater supply chain visibility helps you connect data across your network, uncover insights and support more confident decision-making.

You’ll learn how to:

  • See your supply chain in one connected view
  • Spot issues sooner and act before they escalate
  • Turn everyday data into actionable insights that improve performance
  • Build a more responsive operation

From Supply Chain Data to Smarter Decisions

When information is disconnected, small issues can quickly turn into larger problems.

Our e-book shows how a more connected approach — supported by the right technology and operational expertise — can help turn supply chain data into action, so you can anticipate challenges, adapt quickly and make smarter decisions.

Supply chains are complex, with shipments moving through multiple locations and navigating a wide range of external risks, from weather and labor shortages to port delays, capacity constraints and changing customer demands. While companies can’t control every disruption or delay, they can control three critical factors: their visibility into operations, how their network is designed and how quickly they respond to unexpected events.

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Periodic maintenance and new construction keep the nation’s roadways strong. New speed limits, traffic patterns and rights of way, as well as worker and vehicle movement in construction areas can all impact work zone safety.

National Work Zone Awareness Week, April 20-24, highlights ways motorists and professional truck drivers can work together to keep work zone workers safe.

The Federal Highway Administration (FHWA) has joined with the American Association of State Highway and Transportation Officials (AASHTO) and the American Traffic Safety Services Association (ATSSA) to coordinate and sponsor the awareness campaign.

This year’s theme is “Safe Actions, Save Lives.”

Before taking the wheel, the FHWA encourages drivers to keep the following in mind when entering a work zone.

Work zones present challenges for truck drivers. Narrowed lanes, sudden stops, traffic pattern shifts, and uneven road surfaces can lead to crashes and fatalities. Plan your route, reduce speed, stay alert, and do your part while traveling through work zones.

Large blind spots, long stopping distances, and size constraints make maneuvering large trucks and buses in work zones particularly challenging. Passenger vehicle drivers should be mindful that CMV drivers need to take extra precautions when driving through these areas.

Pay close attention to road workers and flaggers – give them extra room, always slow down when approaching them, and be prepared to stop if necessary.

Research your routes and check for upcoming work zones. Make sure you are aware of road work before embarking on your route and when possible, use detours to avoid having to pass through these areas.Reduce speed while traveling through work zones, paying close attention to signs and signals.

Be aware of passenger vehicle drivers around you, who may not be aware of commercial vehicle driving challenges, including large blind spots and longer stopping distances.

When approaching lane closures, move into the open lane as soon as possible – pay close attention to vehicles around you that could be in your blind spot.

Rear-end crashes are common in work zones. Obey all speeds, avoid distractions, and maintain extra space between your vehicle and the one in front of you at all times.

For more information on work zone safety, visit the FHWA website.

By “Move Ahead” Staff

Ice storms, heavy snow and torrential rains are just a few of the weather events that can shut down highways, close ports and disrupt the supply chain. Even just one severe storm can create a ripple effect that leads to missed delivery windows and freight backlogs, followed by a surge in demand once conditions improve. Preparation, flexibility and the right partners can help shippers and fleets minimize the risk of service disruptions to keep freight moving.

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Get Started

Current Penske customers, please complete the following form to request access to Supply Chain Insight. For non‑Penske customers, we’re unable to provide direct access to Supply Chain Insight. However, we’d be happy to walk you through the tool with a quick demo.