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Warehousing space is at a premium and represents a significant portion of total supply chain costs. Consequently, shippers need to carefully evaluate the case for investing in more storage capacity.

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E-commerce, growth in the omnichannel and a proliferation of products mean that today's consumers are more demanding than ever. Not only are they looking for a wider variety of product choices, but they also expect those products to be in stock, whether they're shopping online or at their local grocery store.

What's more, technology means consumers have an increased number of purchasing options and can take advantage of an always-on shopping experience for items ranging from socks to macaroni and cheese.

All of this is placing added pressure on shippers and their supply chain partners. Logistics providers are working to ensure success by utilizing route optimization, incentivized scheduling, and real-time electronic tracking and communication. As a result, the $1.45 trillion logistics industry is experiencing growth.

Omnichannel Fulfillment

Within the omnichannel sector, Penske helps customers plan, design and run fulfillment centers.

We use sophisticated supply chain modeling tools and our engineering know-how to design complex transportation networks. We're able to optimize routing to reduce cycle times and improve customer service so that, ultimately, we can drive down costs for our customers.

Managing the Warehouse

Today's supply chain partners are moving products from the manufacturer to the end user faster than ever. What happens within the walls of a warehouse is a crucial component of speeding deliveries, managing inventories and controlling costs.

Because consumers have more choices than ever, logistics and warehouse providers need to deal with an increasing number of SKUs while also being able to pick and pack them quickly and track where they are going.

Dave Bushee, senior vice president of logistics technology for Penske Logistics, said the key to success can be communicating with customers to understand when and how SKUs are changing and how to best manage them. "We work with our customers to manage SKUs, and it is one of the most difficult tasks that many manufacturers and retailers have," he said.

Bushee said Penske works diligently with customers to identify new SKUs, which ideally will be done well ahead of when the new merchandise arrives in the warehouse. "We try to work with our customer to identify SKUs, capture the relevant information and make recommendations. Then we do the necessary work to receive it, slot it, pick it and ship it in the appropriate manner."

Slotting Product Properly

Once Penske knows new SKUs are coming, the warehouse team works to determine the best way to store the product. "You want to use the least amount of labor to move that product from receipt to the pick," Bushee said. "You're constantly trying to be efficient and maximize the number of picks that an associate can do within a facility."

Penske engineers assess how much the warehouse will hold and how the product will be picked — either by the case or individually. The process can sometimes be done in as little as a day.

Examining the Velocity

For all products within the warehouse, particularly perishable grocery items, Bushee said velocity matters, as do packaging dimensions. Once the product is in the warehouse, Penske examines data on how often the SKUs are moving. "You're constantly looking at the velocity of the SKUs and then re-engineering your warehouse to match that," Bushee said.

Tracking Each SKU

Warehouse management systems provide the opportunity to track a product from receipt to pick, which is becoming increasingly important, particularly to grocers, Bushee said. Through its warehouse management systems, Penske can track products down to the SKU, which can be useful in the event of a recall.

"It is a configuration within the WMS, and you can determine how you want to track it," Bushee said. "The parameters are dictated by our customer."

Adjusting on the Fly

The proliferation of SKUs and the rapid pace at which they can change also adds to the need for warehouses to be nimble. Bushee said it is common to adjust the slotting location within the warehouse based on the season, upcoming promotions or ahead of supply chain disruptions. "We work with our customers to ensure we can handle the volume and to make sure product gets where it needs to go," Bushee said.

A recent check-in with a group of senior economists revealed that on the U.S. domestic front, the next several quarters will likely experience slow economic growth. Recession or not, the outlook isn’t for a high-octane economy.

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Supply chain operations are always complex, and each link in the chain must operate as planned to avoid disruptions. The food and beverage supply chain brings even greater complexities that must be managed to ensure overall success.

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Slotting refers to the placing of inventory efficiently within the warehouse and coordinating product placement based on what moves the fastest. (e.g., products that move the quickest would be placed closest to the dock to minimize travel and save time). Inventory is assessed and identified regarding how quickly it moves. The quickest movers go closer to the dock to minimize travel, so employees can pick them faster and get them out the door. The slow movers are stored on the floor further away from the dock. If there is racking, they can be stored at the higher locations. The goal is to make it easy to put the product away and more efficient to pick the product. Inventory is reviewed consistently to account for any shifts in product popularity due to demand, holidays or a change in seasons.

For this global industrial manufacturer of vehicles and engines, production depends on exceptional and reliable service throughout the supply chain. When the manufacturer was looking for a partner to manage its distribution centers, it sought a company familiar with the challenges of automobile supply chain management and decided on Penske Logistics. Penske has managed inventory in two of the manufacturer's facilities in Mexico since 2002.

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As real estate prices increase, the area within the four walls of the warehouse is at an ever-greater premium. Effective and efficient warehouses can help maximize space, increase productivity and improve performance, making the most of your existing warehouse space. Optimized warehouses also make the most of available labor and ensure timely service. From improving slotting patterns to embracing technology, there are several ways to streamline the movement of goods within your warehouse.

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Maximizing space within a warehouse and positioning items to improve efficiency can add up to significant financial and time savings. The layout and design of a warehouse and a distribution network should be an ongoing process. Shippers can improve their food warehousing and distribution with these six strategies:

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A warehouse is a storage place for products that, if designed well, increases business efficiency. Inventory stored within the four walls of a warehouse is organized or slotted to ensure products are in the right place at the right time, making picking or pulling goods for distribution a much easier and efficient process. Warehouse design is the foundation of an efficient supply chain, and warehouses can be privately owned, shared between multiple clients or rented out from a third party.

Warehousing is the utilization of a warehouse to store and process products. Warehousing is important for businesses that manage inventory as having a central location or locations for product storage helps to keep things organized and manageable, while also allowing for efficiency and productivity in operations. Warehousing is an important part of the supply chain and effects everything from inventory slotting to on-time customer delivery. If the operations within a warehouse are ineffective, the entire supply chain may be immobilized through lack of product or delays.

A Key Performance Indicator (KPI) is a quantifiable measure of success or progress toward an end result or goal. A KPI is often measured with the SMART criteria, which stands for Specific, Measurable, Attainable, Relevant and Timeframe. This criterion evaluates whether a KPI is specific, measurable, attainable, relevant and can be achieved within a given amount of time. Businesses may set KPI goals to increase the accuracy of inventory picking or the efficiency of slotting.

See also: Scorecard

Space within the four walls of the warehouse is at a premium, so it is critical to maximize all available warehouse space while ensuring orders can be fulfilled quickly. Identifying the most effective slotting patterns and the best storage solutions optimizes warehouse space and makes it easier to get products out the door faster.

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By evaluating carefully crafted "what-if" scenarios, decision-makers can test-drive potential solutions to various supply chain challenges and choose the ones most likely to yield the best outcomes.

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Quality, on-time metrics, and cost are all critical components within the warehouse, and advanced technology is making the movement and storage of goods more efficient.

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Growth in e-commerce and changes to companies' inventory policies have increased demand for warehouse space, and the existing network is filling up. E-commerce is expected to increase during the holidays as customers social distance and shop from home. The Wall Street Journal has reported that retailers are working to find more space and locking in additional fulfillment capacity for holiday items, such as toys, and essential goods, such as paper towels.

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Food and beverage products in the fresh channel must be delivered on time and intact, which means retailers must work with reliable, proven supply chain and cold storage partners. To ensure success, retailers should look for these five key traits in their cold storage provider.

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Global population growth, increased consumer demand for fresh produce and a wider variety of perishables are all driving the need for cold storage space. As a result, occupancy rates at cold storage facilities are high. To maximize available storage space, companies are increasing efficiency.

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Grocery stores have been evolving for decades, and today they have an emphasis on fresh foods like never before. This creates unique opportunities for supply chain partners to provide fresh products that have the longest shelf life possible.

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Combating the scourge of foodborne illnesses has become more challenging as food supply chains have increased in complexity.

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