As a grocer, food purveyor or foodservice provider, you know that if you don't deliver the freshest food in the safest manner and shortest time possible – with built-in cost efficiencies to boot – you're going to have some pretty unhappy customers. And those customer expectations are increasing all the time.
There's a call for longer product shelf life, a consumer demand for the freshest offerings, and a growing desire to know exactly where they came from. There's also a need, driven by multiple sources – including the Food Safety Modernization Act – to provide transparency and monitoring of every product from the moment It's harvested until it reaches the consumer's plate.
These are some tall orders, and the pressure is only increasing. But there is good news, and it comes in the form of a refined combination of human touch and advanced cold chain technologies.
"It's all about process, procedure and reliability," says Tom Scollard, Vice President, Dedicated Contract Carriage, Penske Logistics. "Leveraging the right level of technology is key to creating efficiencies."
When you have reliable equipment, a checks-and-balances procedure, and a firm cold chain process in place, your goal of getting your product where it needs to go – safely, on time and in the least costly manner possible – is definitely within reach.
Getting cold foods where they need to go in a timely, cost-effective and safe manner requires creating a supply chain where every link is secure and efficient. The more you establish a system of reliable checks and balances, the better your outcomes will be – and the more satisfied and confident your customers will become.
Tom Scollard is Vice President of Dedicated Contract Carriage for Penske Logistics. He brings more than 30 years of transportation and logistics experience to the business. Scollard joined Penske in 2010 as a Strategic Account Executive servicing DCC accounts before being named to his current position. Prior to joining Penske, he served as Vice President of Sales for Quickway Distribution Services. He also worked at Rollins (prior to its purchase by Penske Truck Leasing) as DCC Director of Logistics Sales and in national account sales. Scollard is also a member of the Council of Supply Chain Management Professionals (CSCMP).
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